Arias Kids, in collaboration with FirstCry — India’s largest kids and baby products platform and a leading destination for children’s fashion — brings together Lara Dutta’s design vision with FirstCry’s unmatched reach and expertise. This partnership ensures Arias Kids stands at the crossroads of aspiration and accessibility, offering stylish, safe and sustainable fashion to young trendsetters across the country.

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Arias Kids is a testament to responsible fashion, artfully merging contemporary trends with comfort, safety and uncompromising quality. Anchored by Lara Dutta’s rich repertoire as a global achiever, accomplished performer, career-driven woman and devoted mother, the brand’s creative spirit is nurtured by the boundless love and free-spiritedness of children. Arias Kids takes pride in dressing the younger generation for every occasion and always with an undeniably stylish flair.

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This collection is a vibrant tapestry of playful and trendy kids’ fashion, meticulously crafted yet affordably priced. Nostalgic prints and patterns seamlessly blend into every garment, resulting in an array of playful, colorful designs featuring cool graphics and charming appliqués. Positioned in the mid-premium segment, Arias Kids also champions eco-fashion, striving to minimize the industry’s environmental impact for the sake of the planet’s future.

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Arias Kids caters to the conscious customer, someone acutely aware of the world’s challenges and eager to make a positive contribution. This brand shatters the myth that sustainability means sacrificing style, creating a fashion quotient that is both contemporary and forward-thinking. Its aesthetic is thoughtfully designed with the perspective of a ‘little adult’ in mind, ensuring that growing kids can embrace both eco-consciousness and chic fashion effortlessly.