ARIAS Eyewear by Lara Dutta, in Collaboration With Shisenfox, Elevates Its Presence With an Exclusive Retail Showcase Across Mumbai

Mumbai, India — 15th December 2025

ARIAS, the contemporary lifestyle brand envisioned by global icon Lara Dutta, marked an important milestone for its eyewear category with an exclusive retail showcase across two of Mumbai’s most premium optical destinations — Classic Vision, Vile Parle and EyeWorld Optics, Bandra.

While ARIAS Eyewear first launched in October, this curated retail walkthrough offered a closer, more immersive look at the collection—highlighting craftsmanship, design language, and how the frames come alive in real consumer environments.

A Collection Crafted With Thoughtfulness & Precision

The ARIAS × Shisenfox Eyewear Collection is built upon a shared commitment to elevated design and engineering excellence. Thoughtful silhouettes, lightweight materials, and Japanese-inspired geometry define the collection—balancing expressive style with everyday comfort.

During the walkthrough, Lara Dutta reflected on how personal this category has been for her. She shared, “Eyewear has always been a strong extension of my personality—something that reflects confidence, mood and individuality. With ARIAS Eyewear, my intention was to create designs that feel elegant yet effortless in daily life. Shisenfox translated my vision with remarkable precision. Each frame carries the right blend of structure and softness, which is exactly what ARIAS stands for.”

A Strategic Step in ARIAS’ Multicategory Journey

For SWAG Fashions Hub, the creators behind ARIAS, this retail showcase reinforces the brand’s growth into a multi-category lifestyle ecosystem.

CEO Vishal Sinha shared,  

“Eyewear is a natural extension of the ARIAS universe. The category sits at the intersection of design, identity, and lifestyle expression—values core to the brand. This collaboration with Shisenfox strengthens ARIAS’ position as a thoughtful, consumer-first lifestyle brand. The Mumbai retail visit marks an important milestone in elevating the category’s presence.”

Shisenfox’s Commitment to Craft & Clarity

Shisenfox, known for its precision-led engineering and Japanese-inspired craftsmanship, played a significant role in bringing ARIAS’ aesthetic vision to life.

CEO Samarjeet Singh commented, “For us, eyewear is not just about materials—it is about clarity, balance, and character. The ARIAS collection reflects a modern sophistication shaped by thoughtful design and precise engineering. This partnership is a true meeting of vision and values.”

A New Phase for ARIAS Eyewear

The Mumbai retail visit signals the next phase of growth for ARIAS Eyewear as the brand continues to strengthen its presence across India. With its design-first philosophy, consumer relevance, and Lara Dutta’s personal sensibility at its core, ARIAS Eyewear aims to redefine everyday elegance for the modern Indian audience.