top of page

Dutta’s dream brand incepted in 2018 and is an amalgam of her personality that creates a modern Indian way of living, dressing and looking at the world. 

The brand encourages every self-determining woman who is sophisticated, elegant and embraces femininity in fashion. 

To say, Arias is an everlasting romance between Lara’s passion to create the ageless fashion statement and her need for perfection.


Brand Arias by Lara Dutta is a captivating fusion of elegance and empowerment, reflecting the multifaceted journey of Lara Dutta Bhupathi, a former Miss Universe and celebrated Indian film industry icon.


Brand Arias by Lara Dutta is an embodiment of her extensive journey through numerous roles as a Model, Miss Universe, Actress, Mother, and Entrepreneur. It channels Lara's elegance and femininity into a diverse range of lifestyle products, symbolizing her core values of quality and poise. Arias stands out by connecting with the modern Indian woman, sharing values of emotion, trust, individuality, and togetherness while breaking free from conventional norms. With a blend of glamour, authenticity, ethnicity, assertiveness, and tenacity, Arias aims to captivate every eye with its vibrant and enduring products, reflecting Lara's persona.

Brand Personality
The Brand Language

The brand ARIAS is a premium fashion and lifestyle brand with Celebrity Quotient.

ARIAS Consumer Offering
ARIAS logo-1_edited.png
About ARIAS Beauty

Lara Dutta's remarkable journey commenced with her resounding victory at the prestigious Miss Universe pageant, elevating her to the status of a global beauty icon, symbolizing the grace and allure of Indian women worldwide. The genesis of her brainchild, Brand Arias, was fueled by her passionate desire to translate her unique vision of beauty into a curated selection of products finely attuned to the needs and preferences of the discerning Indian woman.


Arias, under Lara's creative guidance, has breathed life into her vision of beauty through an exquisite range of products, each meticulously crafted to epitomize elegance and sophistication. At present, Arias Beauty Products offers a sophisticated array of skincare essentials, fragrances, and sanitizers, harmoniously blending modernity with timeless charm, catering to the refined tastes of the contemporary Indian lifestyle.

ARIAS logo-1_edited.png
About ARIAS Home

Foreseeing lack of design synergy across multiple products in the home category Lara's endeavor with Arias Home is to bring design-based home solutions where multiple products are developed and offered to consumers with specific design stories to present a theme based aesthetic that elevates the overall visual appeal of today's contemporary homes. The Arias Home product range is curated by Lara to bring lifestyle products that offer chic home design solution across multiple product categories from Bath Linen, Bath Robes, Curtains, Bed Linen, Pillows, Cushion Covers, Mattresses, Furniture, Home Aroma, Cookware, Crockery, Cutlery and more...